Where 19th-century trunk-making genius collides with futuristic retail—step aboard Louis Vuitton’s first-ever ship-shaped flagship, a 30-meter monogrammed marvel anchoring Shanghai’s glittering shopping district.
🏛️ Design & Symbolism: Nautical Heritage Meets Modernity
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Architectural Drama : Inspired by LV’s 1854 ocean liner trunks, the ship features:
A bow clad in giant Monogram patterns that glow gold at night via LED projections.
Stacked luggage-shaped top floors mimicking vintage steamer trunks.
Cultural Nod : Honors Shanghai’s port history ("东方门户") with wave-like steel rivets and a hull angled as if sailing toward Lujiazui.
Controversy : Critics debate the abbreviated name "The Louis" (vs. full Louis Vuitton), but architects hail its "disruptive elegance".
⚓ Deck-by-Deck Guide: Exhibits, Shopping & Dining
Deck 1-2: “Visionary Journeys” Exhibition (FREE)
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Curated by OMA Architects : 1,200㎡ immersive journey through LV’s history:
Trunkscape Tunnel : Walk through 80 suspended Monogram trunks under LED seascapes.
Rare Artifacts : Hemingway’s custom writing trunk (1920s), Olympic medal cases, F1 trophy carriers.
Robot Craft Demo : Watch bots "Louise" and "Louisette" quality-test bags in real-time.
Deck 2: Flagship Boutique
Exclusive Finds : Limited-edition Shanghai-themed Keepalls, "Voyager" leather goods, and fragrances like "Spell on You".
Tech Perk : Members lingering >10 mins unlock AR previews of upcoming collabs.
🧳 "Artisan Odyssey" Custom Trunk Workshop
Where : Deck 2 Atelier (Behind "Voyager" boutique)
Experience :
Hands-On Crafting : Under master artisans’ guidance, stamp your initials on mini trunk replicas using 1854-era tools (¥580, includes personalized trunk + photos).
AR Heritage : Wear HoloLens glasses to see virtual ghosts of LV craftsmen demonstrate historic techniques beside your workstation.
Booking : LV app "Experiences" tab (slots open weekly; max 8 guests/session)
Insider Tip: Request "Sunset Session" (6 PM) —workshop windows frame golden hour over Jing’an Temple!
Deck 3: Le Café Louis Vuitton
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Gourmet with Views : Seaside-themed lounge serving:
East-West Fusion : Tea-smoked eel buns (¥98), "Monogram" matcha lattes (¥68).
Best Seat : Window tables facing Nanjing Road’s skyline.
🎫 Visitor Essentials: Smart Access Tips
| Detail | Info |
|---|---|
| Address | 789 Nanjing West Road, Jing’an District (Wujiang Road corner, Taikoo Hui) |
| Transport | Metro Line 13 → Nanjing West Rd Exit 5 (directly facing the ship) |
| Hours | 10:00–22:00 daily (exhibition entry until 21:30) |
| Booking | FREE via "My LV" WeChat mini-program (slots open 3 days ahead; weekends sell out in 1hr) |
| Dress Code | Smart casual (no flip-flops/sportswear in café after 6 PM) |
📸 Pro Strategies: Beat Crowds, Snap Wins
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Timing is Everything :
Mornings (10–11 AM) : Empty exhibition halls for trunk tunnel photos.
Dusk (6–7 PM) : Capture the LED-lit bow against sunset skies.
Secret Shot : Staircase between Decks 2–3—angled mirrors create infinity reflections.
Avoid : Weekends 2–5 PM (tour bus peak); café queues (pre-order via小程序).
🎪 Beyond Shopping: Cultural Experiences
24-Hour Events (Members-Only) : Midnight film screenings, tai chi at dawn, perfume-blending workshops.
Neighborhood Link : Post-visit, explore nearby Zhang Garden’s heritage lanes —LV’s AR app unlocks hidden stories.
🌃 "Nanjing Road Rhapsody" Night Projection
Nightly 8:30 PM & 9:30 PM (5-min shows)
Spectacle :
The ship’s entire hull becomes a canvas —animated LV trunks "unpack" Shanghai’s history: 1930s jazz clubs → 2025 AI cityscapes.
Hidden Interaction : Shine phone flashlights toward the bow—your beams transform into virtual fireflies in the projection!
Best View :Free : Taikoo Hui’s rooftop garden (enter via mall elevator 4)
Premium : Deck 3 café terrace (min. spend ¥200)
This isn’t a store—it’s a time machine sailing through Shanghai’s soul. By day, rivets gleam like typewriter keys tapping tales of Hemingway’s lost manuscripts; by night, the bow cuts through neon waves, casting golden shadows on Nanjing Road. Leave not just with a bag, but with the city’s heartbeat echoing in your steps.